Panatea visual identity & packaging

Panatea is a health and lifestyle-driven matcha green tea company focussed in the luxury market.  My responsibilities included creating the general brand aesthetic including an identity system, packaging for the main unit as well as any subsidiary products, and all other marketing material that would follow.

Studio: Independent / Self
Client: Panatea
Role: Creative Direction, Design, Illustration

 
panatea-logo-4.jpg
bus-cardz.jpg
matcha-pic.jpg

Primary Packaging

panatea-3-tin_1024x1024.png
panatea-bag.jpg

Secondary Packaging

Side Open.jpg
instructions.jpg
shirt.jpg