New York Times Cooking 2021 Campaign
NYT Cooking is a cross-platform subscription service that gives home cooks access to thousands of tested and curated recipes, useful cooking guides and a thriving network of support and inspiration. The 2021 campaign is a follow-up to the 2019 launch, evolving the visual language and continuing to draw on the situations home cooks face every day. Simple title cards sprinkled with expressive kinetic type flank real moments with NYT Cooking editors and urge cooks of various levels to make the most of every meal..
Agency: Gretel
Client: New York Times
Role: Lead Design
Execute Creative Director: Ryan Moore
Creative Director: Simon Chong
Motion Director: Andrew Stubbs Johnston
Strategy Director: Daniel Edmundson
Design: Yukyung Lee
Motion: Johannes Geier, John Choi
Strategy: Carter Bird
Production: Claire Banks
Copywriting: Simon Philion
